Pink Trees for Pauline- Breast cancer awareness initiative

With the tag line "Wrapped in colour. United in Hope" towns in the Western Cape have certainly come to the party in showing their support of Breast cancer awareness. Pink Trees for Pauline is a campaign in it's second year after founders Carol-ann van Jaarsveld, together with Adri van Nieuwenhuizen - a breast cancer survivor and Dr Pam Kerr, an Educational Psycologist – thought up the idea early in 2012. 

Towns around SA purchase bright pink material from the organisation at a minimum cost of R20.
Businesses or individuals also have the option of sponsoring material to be used in less privileged areas as well as public spaces in order to make sure that entire communities can be involved – not just those with the means. There’s no limit to the amount of material you can buy or the amount you’d like to sponsor.

"Carol-ann lost both her mother and grandmother to cancer. Not insignificantly, both of these women were named “Pauline”… and that’s the crux. Cancer is so prevalent in our society that it’s not even a stretch of the imagination to say, that each of us knows, or is connected to, our own “Pauline”. For this reason, what Pink Trees for Pauline does is significantly crucial. Not just for those who’s lives are bettered by funds raised, nor those who choose to participate through donation and active involvement – but for every one of us. That is to say, it’s not just a fund raising initiative but a visual statement on a grand scale, a united front against an unseen enemy and a beautiful sight to behold."

For more information about Pink Trees for Pauline you can visit pinktrees.co.za or contact Adri at adri@pt4pauline.co.za